How Much Can You Make in a Year?

Reviewed by Toni Bauer, PN2, NBC-HWC

Individuals ask: “What’s the common well being coach wage?”

However what most folk actually need to know one thing else:

Are you able to make a superb dwelling doing this?

In different phrases, do you have to:

  • Put money into a nutrition- or health-coaching certification?
  • Launch a part-time teaching enterprise on the facet?
  • Stop your job in one other subject so you may focus 100 p.c on teaching?

Right here, you’ll discover solutions, so you can also make these vital profession choices with confidence. 

For this text, we tapped the experience of a number of the most profitable coaches who’ve earned our Level 1 certification, which, by the best way, is acknowledged by many because the business’s main certification.

You’ll hear from:

▶ Somebody who left a six-figure company government job—after which discovered a strategy to make much more as a well being coach. He shares precisely what he did to get the place he’s at the moment.

▶ A number of founders of increasing health-coaching corporations who rent full-time coaches. You’ll study what they search for in job candidates.

▶ A person who netted greater than 50 common purchasers throughout his first two years of teaching by finetuning his area of interest and elevating his charges.

Because of their insights, business experiences, and our personal inside survey knowledge, you’ll uncover:

Average annual salary ranges for full-time and part-time coaches

An income calculator created especially for coaches

Three business strategies that separate average-earning coaches from those who are super earners

Over 150,000 health & fitness professionals certified

Save up to 30% on the industry’s top nutrition education program

Get a deeper understanding of nutrition, the authority to coach it, and the ability to turn that knowledge into a thriving coaching practice.

Well being teaching: Is it a viable profession?

Let’s get actual: This financial system isn’t nice for some job seekers.

However if you happen to kind “well being coach” right into a job search web site, you’ll find yourself with 1000’s of outcomes. It’s no surprise that, this 12 months, LinkedIn listed well being teaching as one of many quickest rising careers.

Driving this progress: the healthcare business, which more and more faucets well being coaches to inspire sufferers to apply a variety of habits, saving between $286 and $412 per affected person per 30 days in insurance coverage prices.1

(FYI, all through this text, we quote pricing in US {dollars}.)

However medical practices and insurers aren’t the one individuals searching for well being, diet, and wellness coaches. Others embody:

  • Healthcare practices, similar to bodily remedy and chiropractic workplaces
  • Way of life corporations that supply teaching as half of a bigger bundle of choices
  • Health facilities and spas
  • Teaching apps
  • Established coaches who’ve extra purchasers than they’ll serve on their very own

In different phrases, now’s a good time to interrupt in.

Even higher, the pay is greater than respectable.

Your well being coach wage, nonetheless, will rely on whether or not you run your individual enterprise or work for another person. Let’s begin with self-employed coaches.

What’s the common self-employed well being coach wage?

We calculated these yearly charges based mostly on knowledge collected from lots of of coaches. Consider, these numbers are averages: Some coaches make much less; some make extra.

Much more.

Estimated yearly revenue: $40,000 to $240,000+

Okay, that’s clearly an enormous vary. As with all enterprise, the amount of cash you make will depend on many elements, together with how a lot you cost every shopper, your ranges of curiosity and motivation, the time you may commit, and the outcomes you may ship.

To see all the probabilities for the way a lot you can also make as a coach based mostly in your distinctive circumstances, try the calculator beneath.


You’re the boss. You set your charges, hours, area of interest, packages… all the things.

You’re in command of your incomes potential. The extra purchasers you tackle, the extra you may earn. And if you happen to appeal to extra purchasers than you may deal with? You’ve gotten the choice of hiring coaches to give you the results you want.

What’s the common well being coach wage if you happen to work for an organization?

If self-employment isn’t best for you, there’s an alternative choice. You possibly can work for an organization that employs well being and diet coaches. And when you gained’t have as a lot management over your incomes potential, you may nonetheless make an incredible dwelling.

The salaries listed beneath are based mostly on business experiences, our inside knowledge, and interviews with a number of teaching corporations. Know that these ranges are averages. Some corporations pay extra; others much less.

Full-time salaries: $40,000 to $75,000

Half-time salaries: $20,000 to $40,000


You possibly can focus utterly on what you’re keen on: teaching. “It’s unimaginable for individuals who love the teaching facet of teaching, however don’t love the entrepreneurial or administrative facet, similar to billing, lead era, and advertising and marketing,” says Molly Galbraith, founding father of Girls Gone Strong and writer of Strong Women Lift Each Other Up.

You’ll normally use already-developed protocols and classes to information you thru the teaching course of. “In case you’re a coach who isn’t fairly able to exit by yourself, it might probably operate like coaching wheels,” says Galbraith.

Actual, restful, 100 p.c work-free holidays exist. Since you’re usually not the one coach on employees, you have got others to cowl for you whenever you need to put your telephone on silent.

What corporations search for when hiring new well being coaches

Beneath you’ll discover what a number of hiring managers advised us they wish to see in job candidates. Preferrred candidates:

Possess a diet or well being teaching certification (or are prepared to get one).

Have a ardour for serving to individuals.

Exude the qualities of a “good” coach, similar to emotional intelligence, empathy, energetic listening, professionalism, and communication abilities.

Chances are you’ll surprise: Do you want teaching expertise?

For some corporations, sure.

Others, like Stronger U Nutrition, are prepared to rent and prepare new coaches, particularly in the event that they’re coming from a complementary profession such because the service business, human assets, or organizational management, says founder Mike Doehla, PN1, a former human assets supervisor.

“This was me,” he says, “I used to be in one other profession earlier than I grew to become a coach. Individuals can break into this later in life and have a fruitful profession.”

Wish to earn six figures? Use this calculator to estimate your well being coach wage.

In case you’re a self-employed coach, our Well being Coach Wage Calculator makes use of your revenue targets that can assist you decide:

  • What number of purchasers you may keep within the time you have got obtainable to teach.
  • How a lot time you may spend with every shopper based mostly on the kind of teaching you need to present.
  • What you’ll have to to cost every shopper per 30 days to fulfill your revenue targets.

Right here’s the actually cool half: The calculator will estimate all the things else it’s essential take note of (bills, taxes, further money targets) and the way they have an effect on your backside line.

When you get your outcomes, be happy to tinker with the numbers. Wish to have fewer purchasers? Bump up your value per shopper. Assume you possibly can cost a little bit extra and hold your shopper numbers the identical? Go for it!

Backside line: This calculator will enable you wrap your head round what must occur with the intention to make your well being coach wage desires a actuality.

Well being Coach Wage Calculator

How a lot cash are you able to earn? Let’s discover out.

© Precision Diet

How to set your rates as a self-employed health or nutrition coach

Our Health Coach Salary Calculator will help you zero in on a salary range that makes sense for your life and goals. To start thinking about how to translate that into real life, consider these questions.

Question #1: Do you specialize in a niche?

Rather than work with everyone and anyone who could use some help, many coaches focus on a specific type of client or area of expertise. Depending on what your client population can afford, it might make sense to charge more (or less) than the going rate.

Real-life examples: Precision Nutrition certified coach, Stephen Beard, CHC, CPT, PN1, initially decided to target corporate executives, which makes sense given his former career as an executive in retail.

Galbraith zeroed in on women. Jon Mills, PN2, a coach with a thriving nutrition and training practice, specializes in the queer community.

(We’ll explore how to define your niche a little bit later.)

Query #2: Will your corporation contain high-volume teaching, super-individualized teaching, or a mix of the 2?

Some coaches go for quantity, working with 100 or extra purchasers. They hold their charges comparatively low (say, $50 to $150 a month) and save time by leaning into digital well being teaching, group periods, and/or pre-written classes, exercises, and protocols. This is called low-touch teaching.

Different coaches do the other, charging a premium (suppose: $500 or $1,000 a month) for plenty of one-on-one consideration and personalization, often known as high-touch teaching. This permits them to maintain their general variety of purchasers low—normally someplace between 5 to 30—whereas nonetheless making a superb dwelling.

And, after all, some coaches use a mix of these approaches.

(To study extra in regards to the many various methods to arrange your health-coaching enterprise, watch: The 7 Best Coaching Business Models.)

Actual-life examples: Beard constructed a high-touch enterprise to draw the company execs he selected to focus on.

Doehla, alternatively, launched Stronger U Diet, a digital teaching enterprise that serves a bigger variety of purchasers. He’s since employed dozens of coaches to assist with the shopper load, and just lately offered his app-based firm to Self Esteem Manufacturers, the dad or mum firm of Anytime Health.

Query #3: The place do you reside? (Yep, even if you happen to’re making an attempt to work out your digital well being coach wage.)

As a normal rule, coaches who work with purchasers domestically or in particular person are in a position to cost extra in cities and economically-booming areas than in rural and economically-depressed areas.

Even if you happen to’re working just about, it may be useful to take cues out of your fellow coaches within the space. That’s as a result of the native going charge (or the going charge in different comparable areas) is extra more likely to correspond together with your value of dwelling than the common charge in a spot that’s not just like the place you reside in any respect.

Actual-life instance: When Beard moved from Miami to Orlando, he realized that Miami’s $95-per-hour charge for private coaching was too excessive to draw purchasers in Orlando, who have been used to paying nearer to $75.

In order that $75-per-hour private coaching charge is what he used to calculate his teaching charges.

“Logically, if somebody is prepared to pay that charge for assist with correct actions and corrective workout routines, they’re going to be prepared to pay at the very least that a lot for a bundle that additionally consists of diet teaching, which is an important piece of the burden loss puzzle,” Beard says.

His math appeared like this: $75 x 2 days every week x 12 weeks.

Then Beard subtracted $50 for a brand new shopper low cost. That gave him his charge: $1,750 for a 12-week bundle. Now, a little bit greater than two years later, he’s charging $4,000 for 12 weeks. (We’ll clarify how he reached that phenomenal charge within the subsequent part.)

Three secrets and techniques of “tremendous earners”

Not way back, in considered one of our Fb teaching communities, somebody requested, “What’s the going charge for teaching?”

Dozens of individuals commented. Coaches mentioned they charged $250 a month, $500 a month, $1,000 a month—even $2,500 a month.

Many more recent coaches, after all, wished to know: How does somebody get to the purpose once they can cost that a lot?

So we tracked down a number of tremendous earners and requested them. Based mostly on their solutions as effectively survey knowledge we’ve collected from our teaching neighborhood, we teased out just a few secrets and techniques.

(For a deeper dive into our survey knowledge, learn: How Much Should You Charge?)

Secret #1: Consider in your worth.

In accordance with our survey of greater than 1,000 coaches: Those that really feel “utterly assured” of their abilities cost greater than coaches who’re solely “considerably assured,” or “a little bit assured or much less.” They aspire to the very best charges within the business—and likewise really feel worthy of these charges.

Individuals who lack confidence, alternatively, are inclined to have the lowest charges within the business, explains Matthew Walrath, PN1, founding father of Beyond Macros. (Walrath himself expenses round $2,500 a month to assist well being and diet coaches construct their companies.)

Typically, he finds they’re mired in a number of of the next pondering traps.

“Who am I to be charging this a lot?” 

Imposter syndrome makes it tough for coaches to firmly state their charges, Walrath says. “They stutter over their pricing.”

Sound acquainted? You’ll need to learn: “5 Ways to Beat Imposter Syndrome.”

“I wouldn’t pay that a lot for teaching. Why would another person?” 

Fact is, you wouldn’t pay that a lot for teaching since you, almost certainly, don’t actually want teaching—at the very least not with the identical depth that your purchasers want it, Walrath explains.

“As Precision Diet coaches, we’ve already invested in studying handle our diet, so the quantity we’re prepared to spend money on teaching might be fairly small,” he says.

Walrath suggests you contemplate an issue that you just would pay somebody $500+ a month to unravel.

Perhaps it’s that tutor your child must lastly move algebra.

Or the bodily remedy that’s lastly liberating you from power ache.

Or the one who walks your canine when you’re at work, which suggests your new sofa lasts years moderately than days, the rubbish and recycling bins stay upright, and putrid packages are deposited outside moderately than in.

For stuff like that, so long as you have got the cash, no value is simply too excessive, proper?

And that’s how your purchasers really feel about you.

“If you remedy an issue for somebody, you’re in a position to cost what a metamorphosis is value,” says Walrath.

➤ “I wouldn’t be capable of afford myself!” 

Fortunately, you don’t have to afford your self. You solely want a handful of purchasers who can afford you—and these individuals actually do exist.

Inside his first two years of teaching, Walrath attracted greater than 50 individuals prepared to pay $500 a month. That was too many consumers for him to teach on his personal, which is why he’s since employed two full-time coaches to work for him.

Secret #2: Focus on a distinct segment or particular inhabitants—and be prepared to alter your thoughts.

Each Beard and Walrath began out specializing in company executives, which appeared to make sense. If anybody can afford to pay $500 to $2,500 a month for teaching, it’s execs.

Downside is, Walrath didn’t know many top-level managers, which made it tough to draw them.

And, as Beard realized, firm administrators would possibly all have the identical job title, however they rent coaches for lots of of various causes.

One government would possibly need assist with meals sensitivities. One other would possibly need to lose fats. Nonetheless one other could need to discover methods to eat more healthy whereas touring.

That various set of issues made it tough to nail down an irresistible program and advertising and marketing message.

To determine your area of interest, Walrath suggests fascinated by three questions:

➤ Who are you aware?

➤ What do you like to do?

➤ Who wants your assist?

These questions bought Walrath fascinated by CrossFit. It was one thing he liked to do. In consequence, he already knew lots of of CrossFit fans who wished assist with diet, sleep, and stress administration.

Equally, Beard determined to work with individuals with diabetes. He has kind 1, which allowed him to know the well being challenges confronted by that inhabitants of individuals. He additionally knew many individuals with diabetes already and felt pushed to assist them.

Secret #3: Increase your charges over time.

The tremendous coaches we interviewed elevated what they charged as they gained purchasers, expertise, and training. In different phrases, they constructed up their well being coach wage over weeks, months, and years.

Right here’s observe of their footsteps.

  1. Begin with no matter charge you’re snug charging. Let’s say it’s $200 a month. In your advertising and marketing, you would possibly body your payment as a “new shopper low cost” or an “introductory charge.”
  2. As quickly as you get one shopper, bump up your charge by $50. So now your charge for brand new purchasers is $250.
  3. Preserve bumping your month-to-month charges up by $50 as you join extra purchasers and develop in confidence.

How usually you up your pricing is as much as you.

Some coaches bump up their charges for each single new shopper. Others do it solely after they’ve reached a sure shopper threshold—say each 10 to 15 purchasers.

There are not any proper or mistaken solutions.

Equally, some coaches hold their present purchasers on the similar charge and solely enhance charges for brand new purchasers. Different coaches increase their charges for everybody.

“You go up and up till you get to the purpose that you’re charging what you need to cost and it doesn’t really feel so scary,” Walrath says.

Don’t care about making a six-figure diet coach wage? That’s okay.

Really, it’s fairly frequent.

“Many coaches aren’t chasing cash. They’re chasing good work-life steadiness and success,” says Doehla.

That’s why a lot of coaches select to work with individuals who can’t pay $500 or extra a month. Moderately than concentrate on incomes prime charges, these coaches would possibly:

  • Set their charges based mostly on what their goal neighborhood can afford.
  • Supply sliding scale costs.
  • Use a Pay What You Need (PWYW) mannequin, which is, surprisingly, extra worthwhile than many individuals suppose, finds analysis.2,3 Precision Diet tremendous coach Jon Mills, PN2, as soon as labored at a health club that switched to a PWYW mannequin for workshops. Finish consequence: Common attendees selected to pay greater than the earlier charge. Plenty of newcomers signed up as effectively. General, the health club netted roughly the identical as a flat-fee based mostly workshop.

These pricing fashions additionally permit coaches to work with underserved communities, which might be extremely rewarding, to not point out noble.

(Learn how 7 coaches have used these different enterprise fashions: Redefining Success in Health and Fitness Coaching.)

The unquantifiable perks of well being teaching

No matter how a lot or how little they’re making, many coaches will inform you that they don’t do that for the cash. As an alternative, they do it for the issues cash can’t purchase.

We’re speaking about:

➤  That feeling you get whenever you’ve helped somebody rework their life for the higher. 

➤ Doing what you’re keen on—all. day. lengthy.

➤ Realizing that your job won’t ever cease you from dwelling your life.

Earlier than changing into a coach, Beard labored six days every week and traveled most weeks out of the 12 months. After lacking out on a sequence of vital household occasions and get-togethers with mates, he determined, “I’m carried out with this profession.”

“The entire cash I used to be making wasn’t making me as comfortable as I believed it will,” says Beard. As a coach, Beard’s now incomes greater than his former company wage. However the revenue isn’t what makes teaching value it to him.

It’s really with the ability to spend time together with his nieces and nephews throughout the holidays, he says.

“That’s priceless.”


Click on right here to view the data sources referenced on this article.

In case you’re a coach, otherwise you need to be…

Studying coach purchasers, sufferers, mates, or members of the family via wholesome consuming and way of life modifications—in a approach that’s personalised for his or her distinctive physique, preferences, and circumstances—is each an artwork and a science.

In case you’d wish to study extra about each, contemplate the Precision Nutrition Level 1 Certification.

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